Wintertime brings picturesque snowy landscapes, cozy fireplaces, and... fewer real estate showings? When snow piles up and temperatures drop, properties in cold climates often experience a dip in buyer interest and exposure. Statistics show that homes on the market during the snowy months typically have fewer showings and longer times on the market compared to spring and summer listings. Redfin research, for example, found that properties listed from December to February can linger on the market longer than homes listed in warmer months.
One of the biggest reasons for this winter slowdown is accessibility. Heavy snowfall, icy driveways, and shorter daylight hours can make it challenging for buyers to tour homes. In rural areas with less frequent snow clearance, accessibility issues are amplified, which can deter even the most interested buyers. Additionally, homes often don’t show their best in winter, with snow-covered landscaping and limited curb appeal. As a result, many buyers hold off until spring or summer when they can fully appreciate a property’s features.
However, there’s one key exception: homes near ski resorts! Properties close to winter hotspots, like ski resorts, actually see a boost in showings during the snowy season. Buyers interested in vacation homes or rentals are particularly active in winter, capitalizing on the prime ski season to explore nearby real estate. For these properties, winter can actually be the peak showing season, as people dream of owning a cozy mountain retreat or rental property to enjoy year after year.
According to Zillow, real estate activity in ski resort towns can mirror spring and summer demand seen in other areas, making winter an excellent time to list. In fact, some ski-resort-adjacent properties see as much as a 20% increase in showings during winter, as vacation home buyers plan for winter sports season.
If your property is near a ski resort, listing in winter may be advantageous. For sellers in other cold climates, the spring market still typically offers the best chance for faster sales and more showings. However, if you’re committed to a winter listing, consider strategies like regular snow clearing and staging for cozy appeal to attract buyers who are ready to brave the elements for their dream home!
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